At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We’re looking for an SEO Analyst to join our Digital Merchandising team. Reporting to the SEO Manager, this SEO specialist will assist in the research and curation of SEO keywords for use in PDP strategy and content development for Hasbro’s wide portfolio of toy and game brands. A Day In The Life: Conducting keyword research and pulling keywords using a variety of data sources, including vendor central, retailer databases, competitive research, and a licensed keyword tool. Organizing and prioritizing keywords by brand and category into keyword lists to be turned over to the Brand Writing team for use in PDP strategy and content development. Regularly refreshing SEO keywords and E-Commerce copy to improve Hasbro’s ranking in organic search results and tracking KPIs. Developing retailer-specific versions of content to enhance results across different platforms and algorithms: Amazon, Target, Walmart, Hasbro Pulse/Google. Performing digital analysis for Hasbro brands and segments and developing strategies based on brand, consumer, and product insights. Collecting, analyzing, and reporting on KPIs to refine SEO strategies Other duties as assigned. What You'll Bring: BA/MBA/BS/MS in Digital Marketing, Communications, Advertising, or equivalent related experience required Minimum 3+ years experience in an E-Commerce or SEO-related role Understanding of SEO and algorithmic search function Understanding of SEO impact on revenue growth results from improved search ranking Confidence, resilience, and a positive demeanor Organized and analytical with strong attention to detail Comfortable in Microsoft Excel, interacting with formulas, pivot tables, etc. Experience with SEMRUSH, Screaming Frog, Google Analytics, Google Search Console is a plus Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more! Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
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