Job Description

Working 100% remotely, with flexible hours, as a part of a growing and thriving team, this rewarding position is exclusively for those with experience in creating and managing Facebook (Meta) and/or Google Ads. You’ll bring your experience in setting up these campaigns, driving results, and learn so much more in marketing!

We are looking for those with Google Ads OR Facebook Ads Experience, not necessary to have both! 

About Us:

We help lawn, landscape, & outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems.  We are passionate team of people - who recognize we are making a difference in our clients lives.  Our clients choose and stay with HALSTEAD because we deliver best-in-class results and ROI while establishing and maintaining meaningful relationships!

Highly regarded as an industry leader, we are growing quickly! We are active leaders in pushing the rapidly growing landscape industry forward through education and partnerships with prominent associations and brands.

Benefits/Perks:

• Premium Medical insurance (100% of the premium paid by company for Platinum level) 

• 50% of dental premium paid by company.

• Optional vision insurance.

• Paid training/professional development. 

• Snack, coffee, and tea subscriptions.

• 10 Paid holidays: Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Friday after Thanksgiving, Christmas Eve, Christmas Day, Day After Christmas, New Year’s Day, Martin Luther King’s Birthday (3rd Monday in January)

• 15 PTO days in your first year with more added each year, increasing eventually to 30 PTO days.

• Flexible working hours (within reason to meet client and team communication expectations)

• 401k with 100% match on the first 3% of compensation + 50% match on the next 2% of compensatio

• Branded company swag

High-level responsibilities include:

You’ll lead and manage paid media ads for clients, with generating leads as your main KPI - while using other metrics such as CTR, quality score, and others. You’ll help make sure that budgets are met on regularly basis (not under or over). As a leader of this effort, you will help provide requirements (e.g. landing page improvements) and collaborate with others on improvements. Paid media includes Facebook, Instagram, Google, and Linkedin Ads. Additionally, to help provide variety in your day and provide your opportunities to understand the other areas in marketing, you’ll be working on other marketing initiatives and cross training on things like SEO, content management, and providing support to other teams, giving you endless training opportunities to advance your marketing knowledge! 

Ongoing management will be important. You may also need to do research, help with creating and reviewing reports on fb and other platforms. You will create graphics using our canva account.

Tactical responsibilities, typical day stuff:

• Creating initial campaigns, account setups for cold, retargeting, events, videos, +.
• Managing existing campaigns - retargeting, cold, optimizing for lead generation by using alternative campaign types, creating new audiences, and/or new ads.
• Write compelling, relevant copy. 
• Creating graphics to use in ads on Canva, and sometimes working with our graphic designer for more advanced campaigns/needs.
• Developing and sharing new ideas on ways to reach, or exceed goals on things like creative audience building and ads.
• Setting goals and developing plans for accounts with low leads or poor performing accounts - always with the help of others.
• Analyzing data and asking questions, identifying issues and coming up with ideas.
• Conducting research to identify new potential audiences to create.
• Proactively researching the latest data and updates to paid media platforms. 
• Preparing statuses, updating reports/updates.
• Initiating, or attending zoom meetings with team members for collaboration, training, and workshops. 
• Diving into learning/training on advanced integration for ongoing improvements in or troubleshooting tracking forms and calls from websites. 
• Document changes in company training/process platform.
• Setup events on paid media and drive campaigns. 

Either to expand your marketing knowledge or to support team members (especially when they are on PTO), you may contribute/learn the following:

• Post already-written articles to blogs/websites.
• Create emails using existing email templates
• Update reputation management accounts.
• Research a client’s competitors.
• Setting up new call tracking accounts
• Assist with one time internal initiatives and projects that results in improved client satisfaction and/or process improvements. 
• Support client facing team, and have client facing exposure when team members are on PTO). 
• Learn and help with SEO, based on your interest, and skillset.
• Other marketing initiatives. 

To feel great about the job you’re doing and in order to be successful you’ll want to have the following:

• Excellent communication skills: copywriting is key, of course! Well-developed written and verbal communication skills are must-haves.
• Experience and deep knowledge of the lawn, landscape, and outdoor living industry (we can teach this part).
• Working knowledge/understanding and experience in Facebook and Google ads (we can teach you linkedin ads and everything else!).
• Organizational skills: You’ll be juggling different accounts, account managers needs, other tasks, meetings, deadlines, +. 
• Time-management skills: To be successful in this role you’ll need to be able to prioritize your time where it will make the most impact. 
• Technical and computer skills: You’ll use tools like Slack, HubSpot, Asana, and Zoom, Mailchimp, among many other tools.
• Drive and self-motivation: This role requires you to be goal-oriented, self-driven, and motivated to push yourself to succeed.
• A willingness and desire to learn new things and commitment to personal and team development. 

Measurable areas of success, how you will know that you are doing a great job:

• Create and maintain successful campaigns with conversions/leads.
• Accurately described headlines, text, extensions - with sentences/phrases that make sense and are free from typos.
• Promote only those services and in areas that are important to the client.
• Live our values in working together by partnering with team members, being dependable (doing what you say you will), show curiosity by asking questions, driving results that matter, and action over perfection. 
• Being on time with deadlines and communicating proactively. 

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