Job Description

Position Description

The Marketing and Events Manager serves a key role on the Communications and Events team, focused on the tactical execution of marketing, communications, and events initiatives across the broad portfolio of MDIC programs. Success in this position will require experience with a plethora of skills, including marketing campaign management and execution, content generation/content translation to web and social, proficiency with creative and marketing tools/platforms (content management, Adobe CC, email marketing, social management, analytics), and the ability to manage time/priorities effectively to thrive in a fast-paced, high output, highly collaborative team environment.

Key Responsibilities

• Manage the creation of compelling content (news, web, social) to support program objectives and resource promotion, collaborating effectively with program teams across MDIC
• Leverage writing skills to develop content (news, web, social) that translates MDIC resources to a broad audience
• Collaborate with the director of marketing to design and lead execution of targeted email marketing campaigns for MDIC events, resources, and general brand engagement
• Utilize paid search and social media strategies to amplify MDIC's brand presence and engagement
• Coordinate outbound advertising efforts and analytics
• Implement lead generation strategies to expand MDIC's audience across channels
• Enhance MDIC's web presence by optimizing content, improving user experience, and promoting key CTAs in deadline-driven rotation
• Manage, execute, and track organic social media campaigns to expand audience engagement and social network

Qualifications and Requirements

• Bachelor's degree in communications, marketing, journalism, public relations, or a related field
• Two to five (2-5) years of relevant experience in design, brand, and/or marketing functions, preferably supporting healthcare, scientific, or technical field
• Experience working in nonprofit, mission-driven organizations preferred
• Proficiency email marketing tools (HubSpot), Google Ads, content management platforms (WordPress), project management tools (Asana), social scheduling tools, and analytics tools (GA4)
• Strong written and verbal communication skills, with experience in news writing, writing for the web, and social copy development
• Ability to manage multiple projects simultaneously and balance competing priorities
• Excellent interpersonal skills and ability to build collaborative relationships with diverse stakeholders that balances exceptional service with guiding leadership
• Willingness to occasionally travel overnight for meetings and events

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