Administrative Staff

Administrative Staff

Digital Content Strategist

A00418-00

AD 01

University Communications

S 121301344

Full Time

12

1.0

The Digital Content Strategist plays a crucial role in developing and optimizing the university’s web presence. This position involves managing content publishing processes, ensuring content accuracy and brand consistency, and optimizing user experience through effective information architecture. Responsibilities include adhering to HTML best practices, ensuring ADA compliance, managing CMS systems, and providing support for digital marketing tools. The role also requires troubleshooting, training, and advising on improvements to enhance the digital strategy.

Content Publishing and Editing

• Publish content to university websites.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Collaborate with various teams to gather information and insights for content development.
• Employ contemporary HTML best practices for content publication.
• Assure that all content meets AA or better ADA compliance.
• Oversee the management of the office publishing ticket system.

• Collaborate with content creators to plan and develop sitemaps, wireframes, and proposals for content organization.
• Optimize navigation, hierarchy, taxonomies, and labeling to enhance user experience.
• Utilize layout and design tools to create a clear visual content hierarchy.

• Utilize and maintain Content Management Systems (CMS) to publish and update website content.
• Work with developers to troubleshoot website issues and ensure smooth publishing processes.
• Advise the team on improvements, such as custom post types or unique fields.
• Scan sites for misspelled words, broken links, expired content, and general content and accessibility issues.
• Train and support team members in using the CMS effectively.

• Assist campus users in implementing best practices, managing member logins, creating content, debugging, and offering support for digital marketing tools such as marketing emails, forms, and event registration.

• Perform other related tasks as required to meet the goals of the department.

• Experience with Information Architecture, including the creation of wireframes and sitemaps.
• Familiarity with Content Management Systems.
• Working knowledge of HTML and CSS.
• Experience with Adobe Creative Suite.

• Experience working with web developers.
• Experience with email marketing platforms.
• Familiarity with ADA compliance.

Office environment/no specific or unusual physical or environmental demands.

06/28/2024

Yes

The final candidate will undergo a background check as a conditional offer of employment.

EEO Statement
Denison University is an Equal Opportunity Employer. To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our commitment to inclusion, diversity, equity and antiracism (IDEA) at Denison Forward .
ADA Statement
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact the Office of Human Resources at (740)587-6299 or by email at HR@denison.edu .