CPG Customer Marketing Manager Job at Seasoned Recruitment, Manhattan, NY

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  • Seasoned Recruitment
  • Manhattan, NY

Job Description

Join a dynamic team as a CPG Customer Marketing Manager and take charge of driving customer engagement and loyalty in the Consumer Packaged Goods industry. As a highly skilled and strategic marketer, you will play a key role in developing and implementing customer-focused marketing strategies to enhance brand loyalty and drive business growth. This position offers a unique opportunity to collaborate with cross-functional teams, analyze customer data, and create impactful marketing campaigns that resonate with our target audience. This role is located in Manhattan.

Responsibilities:

  • Develop and execute customer marketing strategies, programs, and initiatives to increase customer loyalty and engagement.
  • Collaborate with cross-functional teams to create targeted marketing campaigns and initiatives that drive customer acquisition and retention.
  • Analyze customer data and insights to identify key segments and develop personalized marketing approaches.
  • Manage and optimize customer relationship management (CRM) systems and tools to support customer marketing efforts.
  • Monitor and measure campaign performance metrics to evaluate effectiveness and identify areas for improvement.
  • Collaborate with sales teams to align marketing strategies with sales objectives and ensure consistent messaging.
  • Stay up-to-date with industry trends and innovative marketing channels to drive customer engagement and loyalty.
  • Lead, mentor, and develop a team of customer marketing professionals.
  • Prepare and present reports on customer marketing activities and outcomes to senior leadership.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Minimum of 8+ years of experience in customer marketing or related roles, preferably in the CPG industry with 3+ years of experience as a Manager/Sr Manager.
    Proven track record of developing and executing successful customer marketing strategies.
  • Strong analytical skills with the ability to leverage customer data and insights to inform marketing decisions.
  • Experience with CRM systems and tools and proficiency in customer segmentation and targeting.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Demonstrated leadership abilities with experience in managing and developing a team.
  • Self-motivated and results-oriented mindset with the ability to thrive in a fast-paced, dynamic environment.
  • Knowledge of industry trends and best practices in customer marketing for the CPG industry.
  • Ability to prioritize, multitask, and meet deadlines with attention to detail.

Job Tags

Contract work,

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