Copywriter, Guest Communications Job at Royal Caribbean Group, Miami, FL

  • Royal Caribbean Group
  • Miami, FL

Job Description

Journey with us!  Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

Responsible for devising, writing and pitching copy from conception to completion for use in mass digital communications such as email, SMS, and push notifications. Drives the evolution and consistent application of brand tone and personality. Delves into the intricacies of the business in order to provide highly accurate & quality work by the required deadline. The copywriter position lives within the company’s Guest Communications team, focusing on campaigns and deliverables to support the Guest Experience department. Works closely with the Account Executive, Lead, and other members of the Guest Communications team, as well as Marketing, Revenue, Hotel Operations, & Deployment for project completion.

Essential Duties and Responsibilities:

  • Concept and write email, SMS, and Push Notifications and other forms of digital/email collateral, as well as digital media, including web copy, banners and email, special projects, and other materials for consumer and trade media.
  • Partner with department coder and Lead to devise and present multiple creative conceptual options to deliver on client areas strategic and business needs.
  • Drive brand consistency through ongoing development and implementation of brand guidelines for copy.
  • Ensure timely release of new creative campaigns and deliverables.
  • Provide copy direction and support to other internal client teams (BI Team, Guest Experience Management).
  • Proofread and review final material and suggest improvements as needed.
  • Performs other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge & Skills:

  • Minimum of BA in English, Journalism, Advertising, Marketing or related field
  • 3-5 years writing experience in advertising or related field
  • Excellent copywriting, editing, and proofreading skills.
  • Knowledge of English grammar and punctuation.
  • Knowledge of Universal Spanish grammar and punctuation is preferred.
  • Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
  • Familiarity with digital media and mass communications.
  • Knowledge of web writing and SEO best practices a plus.
  • Software experience in Mac and Windows applications including Word and PowerPoint.
  • Working knowledge of visual design programs considered a plus.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.


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