BPCM is looking for an ambitious and enthusiastic Public Relations Assistant Account Executive to join its expanding Fashion team, which works across men’s and women’s fashion and accessories brands, as well as supporting our other consumer brands. The ideal candidate will support the team with new launches, ongoing product placement, press previews, large and small scale events, and manage sample trafficking and reporting on behalf of our clients.
This is a fantastic opportunity for a candidate who is just starting out in the industry. As an entry-level role, the successful applicant will have the chance to join a team of hardworking and fun individuals. The main responsibilities of the role include building a strong portfolio of media placements in top publications, connecting with top-tier industry contacts, and crafting impactful media coverage through strategic and creative pitch angles. In addition to these responsibilities, the candidate will also support in the planning and implementation of VIP events. A familiarity with and understanding of the importance of sample trafficking is paramount; this task has the potential to be a sizable portion of the role’s day-to-day and time management and ability to prioritize will be influential. The role offers the chance to work in a fun and fashion-forward environment with high-end luxury clients, providing the perfect setting for the successful candidate to begin their professional journey.
Candidates who have previous internship or full-time experience working in a PR department and who possess strong writing skills are ideal. Furthermore, applicants should have a good understanding of the lifestyle and hospitality industries, especially in the fashion, accessories, and lifestyle brands. The candidate should be able to work in a team and be highly organized with strong time management skills, with the ability to manage multiple client accounts simultaneously and meet deadlines.
Your Day to Day
· Assisting team in updating weekly and monthly client status reports and recaps
· Monitoring press coverage, creating digital press clippings, and sharing coverage with clients
· Drafting and contributing to all necessary media and client materials as directed including fact sheets, press releases, bios, and media alerts
· Developing creative pitch angles and proactively reaching out to targeted media contacts under the direction of line manager
· Handling correspondence with external entities for general day-to-day press requests
· Assisting with the creation of strategic short and long-term PR plans for clients
· Tracking industry trends and identifying relevant opportunities for clients
· Supporting Travel, Wine & Spirits team with event production, organization and set up of special events
· Availability to work events across the company
Requirements
· Minimum of 1 year work experience within a PR department (agency or in-house)
· A true interest in luxury fashion and consumer PR
· Excellent communication and interpersonal skills with the ability to build and maintain relationships
· Problem solving and solution oriented with a proactive attitude
· Proficient computer skills i.e., PowerPoint, Excel and Word
Location: This role is based in our Brooklyn, NY office on a hybrid basis. This role is required in office 2-5 days per week. The anticipated salary range for this position is $40,000 - $43,000 per annum. Your employment category will be classified as non-exempt, and you will be eligible for overtime for any hours worked over 40 hours in a workweek. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.
Benefits
The anticipated salary range for this position is $40,000 - $43,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.
Why BPCM:
We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.
BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
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